Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we gather information you choose to share. This includes your name, business name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, though this is handled securely by our payment partners.

For our corporate clients, we may obtain additional business data such as company registration details, preferred delivery schedules, and budget constraints. This helps us tailor our service to your business needs.

Our website automatically gathers certain technical information when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this data to enhance site performance and understand how clients discover our services.

How We Use Your Information

We mainly use your personal information to fulfill flower orders and deliver excellent customer support. This includes processing orders, arranging deliveries, sending order confirmations, and following up to ensure your satisfaction with our service.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and addressing your inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our offerings (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-identifiable information to understand market trends and refine our operations. For example, we might analyze which types of arrangements are most popular across seasons to better manage inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that may interest your business. You can opt out of these messages at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it only for the specific services they perform for us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations that apply to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

We maintain physical security measures for our office systems, and access to personal information is limited to employees who need it to perform their duties. Our team receives ongoing training on privacy practices and data handling.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store complete credit card numbers on our systems—this data is handled by certified payment processors who specialize in secure financial transactions.

While we implement strong security measures, no system is completely immune to risk. We continuously monitor and update our security practices to address evolving threats and maintain the highest protection standards possible.

Your Rights and Choices

You have several rights regarding your personal information. You can request to see what data we hold about you, ask us to correct inaccurate information, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request details about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as it is needed for business purposes and in accordance with legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences remain in place until you ask us to remove them.

When we no longer require your information, we securely delete or anonymize it. Some data may be kept longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our website uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain features.

Essential cookies are necessary for our site to function properly—they enable basic navigation and access to secure areas. These cookies do not collect personally identifiable information and are enabled by default when you use our site.

We use analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and enhance the user experience. This data is collected in aggregate form and does not identify individual users.

You can manage cookie settings through your browser. However, turning off certain cookies may affect some features and your overall browsing experience.

Business Transfers and Changes

If CloverdAppleWind undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We will inform you of any such changes and ensure your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When significant changes occur, we will notify you via email or by posting a notice on our website before the changes take effect.

Minor updates for clarity or administrative reasons may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected information from someone under 18, we will promptly remove that data from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some of our service providers may process data abroad. When this happens, we ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and handling customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.